Vol. 18 No. 1 (2013)

Published: 2013-06-17

Accounting, Auditing, Taxation and Governance

GROSS MARGIN MANAGEMENT FRAMEWORK FOR MERCHANDISING DECISIONS IN COMPANIES WITH LARGE ASSORTMENT OF PRODUCTS

Gediminas Jagelavicius

6-16
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IMPROVEMENT OF PERFORMANCE MEASUREMENT SYSTEM ACCORDING TO BUSINESS ENVIRONMENT

Lina Kloviene

17-25
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ACCOUNTING OUTSOURCING SERVICES IN LATVIA: PROBLEMS AND POSSIBLE SOLUTIONS

Ruta Sneidere, Inga Bumane, Jelena Lascenko

26-38
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VALUATION OF CROWDFUNDING: BENEFITS AND DRAWBACKS

Loreta Valanciene, Sima Jegeleviciute

39-48
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Competitiveness of Nations in Global Economy

CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS’ PREVALENCE IN LITHUANIAN BUSINESS

Zaneta Karazijiene, Asta Saboniene

49-57
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THE INTERACTION BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND COMPETITIVENESS DURING THE ECONOMIC DOWNTURN

Valentinas Navickas, Rima Kontautiene

58-67
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CLUSTER IMPACT ON COMPANY CREDITWORTHINESS: CASE OF LATVIA

Aleksis Orlovs, Girts Braslins

68-76
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E-BUSINESS AS A SOURCE OF COMPETITIVE ADVANTAGE

Vaida Pilinkiene, Ralph-Jorn Kurschus, Goda Auskalnyte

77-85
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EVALUATION OF BUSINESS PROMOTION PROGRAMMES: LITHUANIAN CASE

Rita Remeikiene, Grazina Startiene

86-94
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CROSS-BORDER COOPERATION DEVELOPMENT OF UKRAINE: FORMS AND INSTRIMENTS OF COMPETITIVENESS INCREASE

Yurii Sotnikov, Ievgen Kravchenko

95-101
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Contemporary Marketing

LEISURE SERVICES CUSTOMERS’ BEHAVIOR – WHAT FACTORS ARE CRUCIAL?

Neringa Langviniene

102-111
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DUAL SIDES OF HEALTH CARE SERVICE QUALITY: WHAT IS REALLY IMPORTANT FOR PATIENTS?

Zaneta Piligrimiene, Ausra Rutelione

112-123
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LITHUANIAN COMPANIES IN EMERGING MARKETS: INTERNATIONALIZATION MOTIVES AND BARRIERS

Jurgita Sekliuckiene

124-133
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THE IMPACT OF SHOCKING ADVERTISING TO CONSUMER BUYING BEHAVIOR

Regina Virvilaite, Migle Matuleviciene

134-141
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COMMUNICATION IN SOCIAL MEDIA FOR BRAND EQUITY BUILDING

Ligita Zailskaite-Jakste, Rita Kuvykaitė

142-153
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Corporate Social Responsibility

THE METHODOLOGICAL ISSUES OF THE IMPROVEMENT OF GENDER STATISTICS OF EMPLOYMENT

Nino Abesadze

154-158
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CONSTRUCTION BUSINESS DEVELOPMENT TENDENCY IN POST- CRISIS GEORGIA

Nino Lomidze

159-164
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Management Trends

HUMAN RESOURCE MANAGEMENT IN AZERBAIJAN COMPANIES: EVALUATING ON FUNCTIONAL LEVEL

Ragif Gasimov, Natig Gurbanov

165-175
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THE KEY FACTORS FOR CREATIVITY IMPLEMENTATION AND KNOWLEDGE CREATION IN AN ORGANIZATION: THE STRUCTURAL APPROAC

Lina Girdauskiene

176-182
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SOCIAL CLASS STRUCTURE IN THE BALTIC COUNTRIES

Ineta Zickute

183-187
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