LITHUANIAN COMPANIES IN EMERGING MARKETS: INTERNATIONALIZATION MOTIVES AND BARRIERS

Abstract

Companies that want to compete not only in domestic but also in the international market and continue to grow have to look to internationalization as the essence of their development. Nowadays they are increasingly looking to emerging markets, especially BRIC, for sales, profit, and product development growth. Lithuanian companies have a lot of challenges to think of the ways how to enter the foreign market and use the advantages of other emerging markets. The paper presents theoretical insights on the emerging market attractiveness factors. On the basis of qualitative survey of Lithuanian companies the emerging market’s attractiveness factors that influence Lithuanian companies’ internationalization motives and barriers entering the BRIC markets are investigated. The results show the predominance of external as opposed to internal barriers and pull and push motivation factors importance for Lithuanian companies engaged in the import and export activities with emerging BRIC markets.

DOI: http://dx.doi.org/10.5755/j01.em.18.1.3782