THE KEY FACTORS FOR CREATIVITY IMPLEMENTATION AND KNOWLEDGE CREATION IN AN ORGANIZATION: THE STRUCTURAL APPROAC
Keywords:creativity, knowledge creation, organization structure, culture, leadership
Each organization needs to form a proper environment for creativity and knowledge creation in order to be successful and to win the hard global competition. A creative organization could be used as a prime research source for the creativity factors. It is a knowledge intensive organization which distinguishes itself for its origin in individual artistic creativity, skills and talent, which are used for new knowledge creation and innovation implementation. Effective utilization of these characteristics exploitation requires corresponding environmental factors which create proper conditions for individual creativity potential development and use for knowledge creation. This paper aims to identify and evaluate what are the key factors for individual and organizational creativity and knowledge creation in a creative organization.
Theoretical background based on the structural approach was prepared by description, analysis, comparison and the synthesis of scientific literature, the empirical qualitative research was conducted in Lithuanian creative organization.Theoretical scientific literature analysis based on the structural approach let to identify the main organizational dimensions for individual and organizational creativity and knowledge creation in a creative organization. Executed qualitative research confirmed theoretical conclusions. The identified key factors for individual and organizational creativity implementation allow for all traditional organizations to form and construct the proper conditions in order to be creative and innovative.