LEISURE SERVICES CUSTOMERS’ BEHAVIOR – WHAT FACTORS ARE CRUCIAL?
Keywords:leisure services, services customer’s behaviour, factors of influence, alternatives of leisure
The research paper provides the results of leisure services customers’ behaviour’s on the ground of empirical survey done in 2012. The goal of the paper is to disclose the factors, which influence the leisure services customers’ behaviour, to identify the most urgent on them. A few of relations were calculated, such as relation between frequency of commercial and non-commercial services consuming and motives for leisure, preferences for leisure services paid, and value appreciated by a customer. The correlation between practitioners to spend leisure time at home, not far and far from home (home-based, relax-based and trip-based) and their preferences to different kind of leisure services was measured. Factors for increasing the demand for these services were disclosed, too.The practical implication of the paper could be provided for businessmen who are engaged into the leisure business, as well as Government, deciding on the policy of leisure and guaranteeing non-commercial leisure for a society.