Seimiene, Eleonora, Vilnius University, Lithuania
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Economics and Management Vol. 17 No. 4 (2012) - Contemporary Marketing
EMOTIONAL CONNECTION OF CONSUMER PERSONALITY TRAITS WITH BRAND PERSONALITY TRAITS: THEORETICAL CONSIDERATIONS
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Economics and Management Vol. 18 No. 3 (2013) - Contemporary Marketing
CONGRUENCE BETWEEN BRAND AND CONSUMER PERSONALITIES
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Economics and Management Vol. 18 No. 4 (2013) - Corporate Social Responsibility
CONSUMERS PERCEPTION OF LITHUANIAN ECO-LABEL
Abstract PDF