USING OF NEW TECHNOLOGIES AND SOCIAL MARKETING FOR DEVELOPMENT OF PUBLIC E-SERVICES IN WASTE MANAGEMENT

Abstract

The study analyses the environmental services sector in the development of waste management and use of services users, the needs of the holders. The detailed analysis of the present situation in the field of public e-service of waste management is made, together with the research, disclosing public e-service features, which are to be of the biggest importance for the consumers. Based on the survey results and the experience of other EU countries formed a municipal waste management services waste management sector in the provision of a model adapted Lithuania municipal waste management services. According to a waste management system elements of the analysis, the system elements of the interaction analysis and data flow between the elements of analysis, the services of municipal waste management model is divided into three service models: "Government to Government," "Government to Business”, “Government to Citizens." Generated municipal waste management services waste management sector in the implementation of the model, studied the social impact of the holders of marketing for inclusion in the waste management system development, the inclusion of the population studied and the factors determining the principles of reasoning.