FOOTBALL BUSINESS SYSTEM: CONCEPTION AND STRUCTURE

Abstract

In the analysis of business of football the relevance of systemic viewpoint adoption appears. This relevance is based on the condition that the individuality in sport business cannot create economical functionality: in sport business, the benefit can be made only in close cooperation between several sport business subjects, which together create business system. In scientific literature the football business is analyzed with the presumption that it is a developed business sector, which is able to generate income and whose participants have the ability to perform profitable. But this is only the part of sport business, as business system, analysis, because the question what processes run in developing sport sectors is ignored. The scientific analysis of football business’s systemic viewpoint in most cases is limited to presentation of structural elements of system and the analysis of their importance. The reason of this is the lack of scientific interest in sport business studies. In this article the goal to structure football business by using systemic viewpoint and business systems conceptions is accented. The result of this article is the universal structure of football business system, which creates the possibility to analyze business in conceptual level more deeply.,/p>