FORECASTING ENVIRONMENT AND ITS FACTORS WHEN ASSESSING THE COMPETITIVE MARKET DEMAND

Abstract

The article presents the analysis of various opinions on the conception of forecasting environment. Great variety of conceptions of forecasting environment determines different interpretations of these concepts. The analysis of conceptions and methods of forecasting showed that forecasting environment as the object of the study is not investigated enough. While debating with different authors it is found that it is not always possible to ascertain where one or another plane of forecasting environment begins as they are organically intertwined and complement each other. The investigations showed that the analysis of forecasting environment is performed on different levels accentuating unequal number of elements, which form the environment and suggesting different names and content for them. It is suggested to define forecasting environment in the context of an assessment of competitive market demand as a whole of available internal and external factors of the market, which determine foresight of the market demand and its assessment in the competitive market.