EMERGENCE OF VIRTUAL TOURISM BUSINESS SYSTEM: EMPIRICAL FINDINGS

Abstract

Tourism as complex system, which consists of a large range of activities and relationships, has to be managed simultaneously for regional or national tourism business system to be successful and sustainable in the long-term. The scientific problem is to ascertain what structure and quality of relationships among tourism distributors guarantee their successful integration to virtual tourism business system. The aim of paper: to identify the appearance opportunities of virtual tourism business system. Methods of the research: reviewing, evaluation and systematic analysis of scientific literature; in depth interviews; synthesis of findings. Various aspects of business system and explanation of virtual organizing features of business system are discussed. According to the empirical research, the virtual organizing of tourism business system members appears, but is not sufficient for distinguishing the features of virtual business system. Closer collaboration and the utilisation of ICTs would enable tourism business system members to expand their supply and to enhance their competitiveness.