SERVICE PERSPECTIVES IN HEALTHINESS AND SPORT TOURISM IN LITHUANIA: CASE OF SPA

Abstract

The Paper disclose the actuality of spa services as one of the most popular services of healthiness and sport services’ class that enable the country, the region to become to be more popular, more attractive for foreign tourists, population of this region. Regions, that have large spa centres or spa centres with exclusive resources (as mineral water, etc.), attract more people who come here and leave them money at hotels, restaurants, transport companies and other relative business enterprises. The Paper consists of representing of spa services; also a model on which background the spa service should be improved, developed. Three main points are excluded: focus on a spa customer, permanent improvement of the assortment of service (depending on the wishes and expectations of customers), also teamwork of spa centre. Results of survey of suppliers are represented. At the end of the paper the perspectives of spa services are enumerated.