CONNECTION BETWEEN STRATEGY AND VALUES OF ORGANIZATION

Abstract

The aim of the article is to reveal the connection between strategy and values of an organization in scientific publications and in the strategies communicated by organizations in Lithuania. The role of values in forming and executing organizational strategies and the concepts of values in connection with strategizing are analysed in the article. There is the “panorama” depicting the entirety of organizational values presented and the aspects concerning communication of values inside the organization and for society discussed. The article also reflects what objects are declared in values and how they can contribute to the realization of strategy. The empirical research involved 103 organizations which perform in Lithuania and declare their strategies on the web pages. The content analysis of the texts describing strategies of these organizations and their values has been performed. The results of research have revealed pronounced difference in the attitudes towards organizational values in private and public sectors and have shown the dominance of social and economic values.