ECONOMIC CRISIS IMPACT DIRECTIONS CONCERNING CORPORATE SOCIAL RESPONSIBILITY IN LITHUANIAN SMES

Abstract

The antithesis between economic and social firm’s objectives existed for a long time. Current social model features of the world refuted this concept in economic terms, have highlighted the social, ethical and environmental values, had anticipate a business model to a socially responsible approach. Therefore, the earlier typical large business problems become relevant for small and medium enterprises (SMEs). The article aims to reveal the impact of economic crisis direction on small and medium-sized business’ corporate social responsibility (CSR). Micro and macro factors influencing SMEs’ CSR were analyzed, in order to determine the possible directions of economic crisis impact on CSR policies. The research of economic crisis impact on Lithuanian SMEs’ CSR indicates that the economic crisis effect on CSR in SMEs most often is evaluated negatively, still for various reasons, with the leading one, that firstly small business should address the issue of survival, so this is hampering the deployment of CSR in Lithuanian SMEs.