THE INFLUENCE OF INTELLECTUAL CAPITAL ON THE COMPETITIVENESS OF ENTERPRISES
Keywords:intellectual capital, competitiveness, production factors and resources, knowledge, human resource
To be competitive in the EU market, Lithuanian companies must effectively manage and use their production factors and resources. As exclusive production factors are the intellectual capital, the scientific-technical progress, the production concentration and specialization, and its combination.
According to the results of the investigation, every company which seeks to compete successfully in markets should adapt the sophisticated methods to approve and use effective criteria of competition. Trying to do this is used the common model for the study, which evaluated principles of the industry and competitive strategies.
Summarizing the results of the survey, the business personnel's ability to act in the broader EU internal market to ensure competitiveness in the capital reflects the intellectual influence. Typically, this occurs as a factor: orientation to the final performance; the ability to align corporate objectives with the interests of different social groups; ability to understand and practically apply the latest management skills and practices (change management, global quality management, knowledge management, etc.); ability to operate in the multicultural business environment; orientation to the people and the recognition that the negotiations in the company are as important as the negotiations with external partners and others.