MEASURING VALUE CREATED THROUGH CSR IN REAL ESTATE VALUE CREATION CHAIN
Keywords:corporate social responsibility, value creation chain, value measurement, real estate
AbstractThis paper presents a conceptual framework for the measurement of value created through corporate social responsibility (CSR). The method of GQM (Basili et al., 1994) was chosen for creating this value measurement framework. The framework takes into account value creation possibilities through all four responsibility types proposed by Carroll (1999) and considers aspects of shared value (Porter and Kramer, 2011). Residential real estate value creation chain (VCC) is developed according to the context of possible CSR initiatives. The suggested framework is proposed as initial tool for value created through CSR measurement in residential real estate VCC. Further adjustments of this framework and residential real estate VCC will be made after surveying experts of CSR and VCC. Development of such framework would allow to measure all value created through CSR independently who has received it – the company, stakeholders or society.
Corporate Social Responsibility