THE ENABLEMENT OF CUSTOMER’S PARTICIPATION IN THE OPEN INNOVATION PROCESSES: AN ANALYTICAL FRAMEWORK
Keywords:open innovation, customer involvement into innovation, customer participation, customer participation enablement, open innovation with customers
AbstractThe paper aims to provide an analytical framework for the enablement of customer participation in the open innovation process. Paper provides the definition of customer enablement to participate in open innovation process; suggests the more structured approach for the disclosure of important preconditions for the enablement of customer participation, and proposes the analytical framework for the enablement of customers’ participation in the open innovation process, with reference to the industrial preconditions; strategic preconditions; firms’ innovation capacities; and integrative capacities. Proposed analytical framework serves for deeper understanding on how firm facilitates the customer involvement and participation in OI process by creating the certain environment, conditions for enablement and what internal and external preconditions are inducing the customer enablement to participate in OI process.