PSPC (PERSONAL, SOCIAL, PSYCHOLOGICAL, CULTURAL) FACTORS AND EFFECTS ON TRAVEL CONSUMER BEHAVIOUR

Abstract

The paper analyzes the influence of PSPC factors (personal, social, psychological, cultural) on consumer behaviour regarding passenger transport services in order to identify determinant issues for decisions related to selection of transport mode. In this context, there are revealed influences both on the internal and international transport demand, local, short and long distance routes, taking in account also the travel purpose.

The study highlights the importance of understanding the consumer behaviour not only for transport companies, but also for a number of actors, directly or indirectly influenced, as municipalities, policy makers and transport infrastructures.

On the other side, attempts to reduce the negative impact of transport on the environment by influencing people in choosing less polluting modes of transport require knowing the motivations underlying the use of transport mode. For this, it must identify factors that might influence choice decisions for commuting in urban area.

DOI: http://dx.doi.org/10.5755/j01.em.17.4.3019