IMPACT EVALUATION OF EVENTS AS FACTORS OF CITY TOURISM COMPETITIVENESS

Abstract

Tourism is an important sector of economy. Tourism destinations compete with each other seeking to attract more tourists, because their spending has positive impact on the economy. Therefore, the competitiveness of tourism destinations became an important issue of scientific researches. City may be considered as tourism destination. The competitiveness of the city can be defined as the ability of the city to highlight its local tourist attractions and provide goods and services for tourists better than other cities do. Events may be considered to be a factor of city tourism competitiveness because they can attract visitors to the city and encourage them to spend money, which makes significant economic impact on city tourism and the economy. Seeking to evaluate the economic impact of an event as a factor of city tourism competitiveness, the primary data sources should be used, paying attention to the expenditures of new visitors, excluding expenditures of “time-switchers” and “casuals”.

DOI: http://dx.doi.org/10.5755/j01.em.17.4.2997