REACTION OF CORPORATE MANAGEMENT TO THE UNFAVOURABLE ECONOMIC CONDITIONS

Abstract

This study analyses trends in the economic development and measures and decisions adopted by companies’ management in order to deal with unfavourable external factors caused by the economic recession. Subject of research are trends in the economic development in the period from 60s to 80s in the past century. Study looks into their impact on managerial decision-making; compares their results with current trends in the economic development; compares reactions of management; evaluates relations and strategies within managerial reactions to the external influences and in adequate decisions made by companies’ management. Moreover, this study analyses the results of an empirical research, conducted in order to identify strategies of behaviour of companies in unfavourable economic situation, reactions and implemented decisions of companies’ management.

DOI: http://dx.doi.org/10.5755/j01.em.17.1.2296