FACTORS FOR COMPETITIVENESS IN THE FREIGHT TRANSPORT SERVICES MARKET: CASE OF LITHUANIA
Keywords:competitiveness, freight transport service, preconditions, Lithuania, services market
AbstractCompetitiveness in the freight transport services market is rather difficult to observe. Freight transport services providers try to compete by low cost, extra value, quality aspects, and etc. The market of these services meets the challenges on high competition because of competitors from local and international market. There are no barriers to enter freight transport services market for neighbouring countries’ suppliers. The goal of the paper to disclose the preconditions for competitiveness in Lithuanian freight transport services market. Statistical data analysis, as well as opinion of president of association ‘Linava’ and suppliers of freight transport services are discussed. Even if low costs remains to be a very important factor for success – other factors as reputation of suppliers, operational decisions in delivery system, recognition of customers and specializing in niching markets – urgent. Small enterprises what are no capable to provide wide package of freight transport services, are offered to combine in subcontracting system, making long term or short term contracts in order to satisfy a customer.