PURSUING A COST LEADERSHIP STRATEGY AND BUSINESS SUSTAINABILITY OBJECTIVES: WALMART CASE STUDY
Keywords:sustainability, sustainable development, business sustainability, strategy, Walmart
AbstractThe scientific problem of this study can be defined as a lack of studies, that not only at the theoretic level analyze business strategies and business sustainability, but more specifically concentrating on business decisions, that allow pursuing different business strategies and business sustainability objectives at the same time. The aim of the study is to determine business decisions, that allow pursuing a cost leadership strategy and sustainability objectives of a business. Research methodology: systemic analysis of scientific literature, case study. The study analyses various business decisions of the case study company – its objectives, competitive strategy and the sustainability objectives. The main focus is analysis of how does a company link its strategy with various sustainability objectives, and what actions are taken respectively – Walmart’s objectives and results are analyzed in such fields as green-house gases, energy efficiency, transportation costs, reduction of waste and recycling, packaging etc.