APPLICATION OF SOCIAL RESPONSIBILITY STRATEGIES IN LITHUANIA SMALL AND MEDIUM-SIZED ENTERPRISES

Abstract

Social responsibility internal dimensions actualization, understanding and ability to apply for small and medium-sized business organizations’ strategic management is one of the necessary measures to search for adaptation to changes in the consumer market Various European countries small business success stories and experience of social responsibility strategies encourages the search for ways to transfer best practice in Lithuania small and medium business. Object of study - social responsibility internal dimensions links as a structural element of strategic management. The article is prepared on the basis of experience using the Socialsme methodology in the Lithuania small and medium sized businesses strategic management case analysis. Social responsibility strategy based on internal dimensions links application in the small and medium-sized enterprises enabling validation of the prospects of the business development and insight into the organization's internal processes, steers and their prospects for improvement.

DOI: http://dx.doi.org/10.5755/j01.em.17.3.2134