TURIZMO VIETOVIŲ PO KRIZINIŲ ĮVYKIŲ PATRAUKLUMO VALDYMAS
Keywords:crisis marketing, crisis marketing management, effects of crisis events, attractiveness of tourism destination, factors restoring attractiveness
AbstractRecent situation with wars, terrorism attacks, climate defrost and other natural and unnatural disasters determine the rise of tourism crises all over the world. Wars, terrorism and catastrophes force to think about reduced tourism condition in problematic regions. Nature elements, such as hurricanes, floods, fires, volcanic eruption do a bigger damage to image of the place than for its infrastructure.
Accomplished analysis of literature allows us to formulate the aim of this article – to generalize and to distinguish the means for restoring the attractiveness of tourism destination after crisis, based on scientific research results.
Decline of tourism development after some natural or unnatural disasters is proven by the experience of many effects of crises (Sharpley, 2005: 75). There are many examples, showing that disasters have a bad influence on tourism.
Trying to reveal the damage done for tourism and to find the possible ways of tourism revival, we need to explore theoretical marketing decisions for tourism development and to provide the list of means for restoring the attractiveness of tourism destination.