FUTURE ORIENTED STRATEGY FOR SMES
Low level of innovation of the Polish SME sector continues to justify the need for an in-depth study of literature and empirical research on the response to questions about the reasons for the low innovation and ways of improving it? One of the main reasons, indicated in the literature, is the lack of prospective thinking and strategic orientation.
The author investigates the relationship between two constructs: strategic orientation and innovation. Paper is a literature based research, which analysed the impact of strategic orientation on innovation consequences. The review of the literature conducted by the author, on the one hand, was aiming at the identification of the methodological aspects related to the study of the relationship between strategic orientation and innovation, and on the other hand, it was to indicate the direction and strength of that type of relationships.
The conducted literature studies confirmed that the research implemented in this area is mostly of a quantitative nature, where the main tool is a survey questionnaire. The collected research material is often subjected to analysis with the use of the Structural Equations Models (SEM), regression analysis and confirmatory factor analyses. Most commonly, the tests are limited to the analysis of the situation in one country, and the study sample ranges from 100 to 500 units. The presented results of the research often concern the specific sectors of activity, such as: high-tech, financial sector, insurance firms, gardening, hotels) or are of cross-sectorial nature (manufacturing and service enterprises).