ASORTIMENTO FORMAVIMO PRINCIPAI MAŽMENINĖJE PREKYBOJE

Rasa Gudonavičienė

Abstract


Assortment formation is a long and complex process, the stages of which are selected by each specific retailer depending of its priorities and needs. This article, in analysing the peculiarities of the assortment formation, suggests that the assortment policy helps to distinguish from competitors and attract more buyers. The works of Lithuanian scientists focus on the key aspects of the assortment policy – classification of the assortment, principles of formation. Foreign scientists elaborate on mathematical methods applicable in the assortment formation, problems of application of the methods.
The assortment formation of a retailer is related to the usage of some methods that would facilitate making of strategic decisions on assortment formation. However, no one opinion is prevailing so far which methods are the most suitable.
Objective of the paper is to develop a conceptual assortment formation model in retailing.
The result of research: in view of the summarised factors influencing assortment formation, a conceptual model of assortment formation in retailing is presented.

DOI: http://dx.doi.org/10.5755/j01.em.17.2.2193


Keywords


retailing; assortment formation; factors influencing assortment formation; assortment forming process

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Print ISSN: 1822-6515
Online ISSN: 2029-9338