Vol 18, No 1 (2013)

Table of Contents

Accounting, Auditing, Taxation and Governance

GROSS MARGIN MANAGEMENT FRAMEWORK FOR MERCHANDISING DECISIONS IN COMPANIES WITH LARGE ASSORTMENT OF PRODUCTS PDF
Gediminas Jagelavicius 6-16
IMPROVEMENT OF PERFORMANCE MEASUREMENT SYSTEM ACCORDING TO BUSINESS ENVIRONMENT PDF
Lina Kloviene 17-25
ACCOUNTING OUTSOURCING SERVICES IN LATVIA: PROBLEMS AND POSSIBLE SOLUTIONS PDF
Ruta Sneidere, Inga Bumane, Jelena Lascenko 26-38
VALUATION OF CROWDFUNDING: BENEFITS AND DRAWBACKS PDF
Loreta Valanciene, Sima Jegeleviciute 39-48

Competitiveness of Nations in Global Economy

CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS’ PREVALENCE IN LITHUANIAN BUSINESS PDF
Zaneta Karazijiene, Asta Saboniene 49-57
THE INTERACTION BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND COMPETITIVENESS DURING THE ECONOMIC DOWNTURN PDF
Valentinas Navickas, Rima Kontautiene 58-67
CLUSTER IMPACT ON COMPANY CREDITWORTHINESS: CASE OF LATVIA PDF
Aleksis Orlovs, Girts Braslins 68-76
E-BUSINESS AS A SOURCE OF COMPETITIVE ADVANTAGE PDF
Vaida Pilinkiene, Ralph-Jorn Kurschus, Goda Auskalnyte 77-85
EVALUATION OF BUSINESS PROMOTION PROGRAMMES: LITHUANIAN CASE PDF
Rita Remeikiene, Grazina Startiene 86-94
CROSS-BORDER COOPERATION DEVELOPMENT OF UKRAINE: FORMS AND INSTRIMENTS OF COMPETITIVENESS INCREASE PDF
Yurii Sotnikov, Ievgen Kravchenko 95-101

Contemporary Marketing

LEISURE SERVICES CUSTOMERS’ BEHAVIOR – WHAT FACTORS ARE CRUCIAL? PDF
Neringa Langviniene 102-111
DUAL SIDES OF HEALTH CARE SERVICE QUALITY: WHAT IS REALLY IMPORTANT FOR PATIENTS? PDF
Zaneta Piligrimiene, Ausra Rutelione 112-123
LITHUANIAN COMPANIES IN EMERGING MARKETS: INTERNATIONALIZATION MOTIVES AND BARRIERS PDF
Jurgita Sekliuckiene 124-133
THE IMPACT OF SHOCKING ADVERTISING TO CONSUMER BUYING BEHAVIOR PDF
Regina Virvilaite, Migle Matuleviciene 134-141
COMMUNICATION IN SOCIAL MEDIA FOR BRAND EQUITY BUILDING PDF
Ligita Zailskaite-Jakste, Rita Kuvykaitė 142-153

Corporate Social Responsibility

THE METHODOLOGICAL ISSUES OF THE IMPROVEMENT OF GENDER STATISTICS OF EMPLOYMENT PDF
Nino Abesadze 154-158
CONSTRUCTION BUSINESS DEVELOPMENT TENDENCY IN POST- CRISIS GEORGIA PDF
Nino Lomidze 159-164

Management Trends

HUMAN RESOURCE MANAGEMENT IN AZERBAIJAN COMPANIES: EVALUATING ON FUNCTIONAL LEVEL PDF
Ragif Gasimov, Natig Gurbanov 165-175
THE KEY FACTORS FOR CREATIVITY IMPLEMENTATION AND KNOWLEDGE CREATION IN AN ORGANIZATION: THE STRUCTURAL APPROAC PDF
Lina Girdauskiene 176-182
SOCIAL CLASS STRUCTURE IN THE BALTIC COUNTRIES PDF
Ineta Zickute 183-187


Print ISSN: 1822-6515
Online ISSN: 2029-9338