HIGHER EDUCATION MARKETING ABROAD AND IN LATVIA

Authors

  • Kristine Zaksa University of Latvia

DOI:

https://doi.org/10.5755/j01.em.17.4.3021

Keywords:

higher education organizations, marketing strategies, customer relationship management

Abstract

The changes in higher education funding system has fostered the universities to introduce the tuition fees for studies and the revenue from tuition fees have become one of the main funding sources for higher education organizations. Consequently, the universities have become more active of using in the business world applied marketing techniques and strategies to attract more students. In this article the author examines marketing techniques and strategies used so far by higher education organizations and which are successfully adapted to the higher education industry, as well as author makes suggestions for future research.

DOI: http://dx.doi.org/10.5755/j01.em.17.4.3021

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Published

2012-11-19

Issue

Section

Contemporary Marketing