INSTRUMENTS AND METHODS OF COMPETITIVE INTELLIGENCE

Abstract

Most of specialists of competitive intelligence name collecting of important information which would help to make relevant decisions as a basis of the work of competitive intelligence. Although such methods of analysis as financial forecasting, analysis of budget, analysis of expenses, which are traditionally used in business, are very important to assess the activity of the companies they seem to be insufficient willing to assess the strategy of the rivals. Therefore originated facilities are not used completely or, on the contrary, in case the problems come unexpectedly the threats are not eliminated timely and the chance of reacting to the actions of the rivals on time is lost.

DOI: http://dx.doi.org/10.5755/j01.em.17.3.2122